Copyright, trademark and content-use framework
Respecting original work while supporting useful basketball information
NBA Live Today PH is built to help fans find schedules, scores, live-event information, articles and viewing guidance. That mission depends on respecting original creators, rights holders, platforms and the website’s own editorial and technical work.
1. Purpose and scope
NBA Live Today PH publishes basketball schedules, scores, live-event directories, editorial summaries, guides, videos, data presentations and community-oriented resources for audiences in the Philippines. This Copyright and Trademark Notice explains the intellectual-property principles that apply when visitors access, quote, link to, reproduce, submit, share or report material connected with this website.
The notice applies to the public website, its page layouts, text, graphics, databases, structured data, downloadable resources, social-preview assets, email communications and other materials presented under the NBA Live Today PH brand. It should be read with our Terms of Use, Privacy Policy, Cookie Policy and Contact page.
2. Independent website and no implied affiliation
NBA Live Today PH is an independent basketball information website. Unless a page expressly states otherwise and the relationship can be verified, the website is not the NBA’s official website, is not operated by the National Basketball Association, NBA Properties, NBA Media Ventures, an NBA team, a broadcaster, a streaming platform, a sportsbook or another third-party rights holder.
The words “NBA,” team names, player names, competition names, broadcast names and other factual identifiers may appear because they are necessary to describe the subject of schedules, scores, news, commentary or viewing information. Descriptive reference does not transfer ownership and must not be understood as sponsorship, authorization, endorsement, licensing or partnership.
Visitors seeking official league services, tickets, League Pass account support, team merchandise, official statistics or rights permissions should use the appropriate official destination. The NBA Terms of Use and relevant official service agreements govern use of NBA-operated services.
3. Original website material owned by NBA Live Today PH
Subject to third-party rights and licenses, NBA Live Today PH claims rights in the original elements it creates, including original articles, summaries, headlines, explanatory copy, page organization, interface components, custom illustrations, brand graphics, original photography, software, source code, data transformations, taxonomies, editorial compilations and the selection or arrangement of content.
Copyright protection may arise automatically when an original literary or artistic work is created. The Intellectual Property Office of the Philippines explains that original literary and artistic creations receive automatic copyright protection under the Intellectual Property Code, while registration is optional rather than a condition for protection.
Ownership of the website’s original presentation does not mean NBA Live Today PH claims ownership of underlying public facts. A game date, final score, player name, team record or other fact may be reported by many sources. However, original expression, commentary, design, code, image treatment, database selection and presentation may be protected separately.
4. Third-party copyrights, trademarks and publicity rights
Third-party materials remain the property of their respective owners. These may include league and team marks, player and coach names, photographs, broadcast footage, video clips, audio, statistics feeds, APIs, data fields, embedded players, social-media posts, sponsor marks, platform interfaces and publisher content.
NBA, NBA.com, NBA League Pass, NBA TV and associated logos are identified by official NBA service terms as trademarks of NBA entities or their affiliates or licensors. Team names, logos and other marks may also be owned by NBA Properties, member teams or other rights holders. Nothing on this website grants visitors a license to use those marks.
Names and likenesses can also involve privacy, publicity, personality or endorsement rights distinct from copyright and trademark law. Visitors must not use material from this site to create deceptive endorsements, impersonations, counterfeit merchandise, unauthorized advertising or misleading commercial associations.
5. NBA Live Today PH brand and trademark use
“NBA Live Today PH,” its domain name, logos, visual identity, navigation labels, distinctive page treatments and related identifiers are used to identify this independent website. No visitor may use them in a way likely to cause confusion regarding ownership, source, sponsorship, affiliation or endorsement.
Examples of prohibited or permission-required brand use
- Registering a confusingly similar domain, social account, application or channel.
- Presenting a website, group or service as an official NBA Live Today PH account.
- Placing the logo on merchandise, advertisements, betting promotions or paid products without written permission.
- Using brand assets in a manner that falsely suggests partnership, certification or approval.
- Removing ownership notices, watermarks, source labels or metadata from original assets.
Non-commercial editorial reference to the website’s name is generally acceptable when accurate, not misleading and accompanied by a link to the relevant page. For broader use, request written permission through Contact NBA Live Today PH.
6. Editorial references, quotation and attribution
Visitors, journalists, researchers and creators may link to public NBA Live Today PH pages. Limited quotation may be appropriate for criticism, review, reporting, research, education or discussion when permitted by applicable law and when the quoted material is no more than reasonably necessary.
Attribution should identify “NBA Live Today PH” and link directly to the source page. Attribution does not convert an otherwise infringing reproduction into an authorized use. Copying a complete article, republishing a substantial portion, cloning a page, reproducing an image library or translating an entire work for publication generally requires permission.
The Philippine Intellectual Property Office has published guidance on statutory fair use and copyright exceptions. Fair use is a case-specific legal analysis rather than a blanket online-content permission. Relevant considerations can include the purpose and character of the use, the nature of the work, the amount used and the effect on the potential market.
7. Prohibited copying, scraping and commercial reuse
Except where expressly permitted, visitors may not reproduce, republish, sell, sublicense, frame, mirror, scrape, harvest, bulk-download, systematically extract, modify or distribute protected NBA Live Today PH material.
Automated access that bypasses rate limits, robots instructions, access controls, consent choices, security measures or normal page navigation is prohibited. Creating a competing database, search index, training corpus, commercial feed, cloned article network or automated publication from substantial website content requires prior written authorization.
Search engines and automated agents may access public pages only in accordance with applicable technical directives, permissions, terms and law. A technical ability to retrieve content is not itself a grant of intellectual-property rights. Our LLM guidance, robots controls, metadata and content signals may communicate additional preferences for crawling, reference use or model training.
8. Images, logos, highlights, video and embedded media
Images and media appearing on NBA Live Today PH may be original, licensed, supplied by a service provider, embedded from a third-party platform, used with permission, or presented for a limited editorial purpose. Credits, captions, filenames, metadata and source links should be preserved.
An embed normally allows a third-party service to deliver its player or post within the page. It does not mean NBA Live Today PH owns the hosted media or can grant downstream rights. Platform terms, territorial restrictions, authentication, advertising, privacy settings and removal decisions may affect availability.
Do not download, record, rebroadcast, restream, extract, remove watermarks from or redistribute game footage, highlights, photographs or audio merely because they can be viewed through the website. Broadcast and video rights may be separately controlled by leagues, teams, networks, production companies, platforms or licensors.
9. Scores, schedules, statistics and data presentation
Scores, schedules, standings and statistical facts are presented to help fans navigate basketball information. Individual facts may not be owned in the same way as original creative expression, but database structure, selection, arrangement, code, labels, transformations, visualizations and compiled presentation may carry separate protections or contractual restrictions.
Do not infer that an API response, JSON file or visible page grants unrestricted redistribution rights. Data providers may impose license terms, attribution duties, caching limits, geographic restrictions, rate limits or prohibitions on resale and public display.
When referencing a schedule or score page, link to the relevant canonical URL—for example, the scores calendar or schedule in Philippine Time—rather than copying the entire dataset.
10. Messages, corrections and user submissions
When you send a correction, suggestion, message, image, document or other material, you represent that you are entitled to submit it and that it does not unlawfully infringe another person’s copyright, trademark, privacy, publicity, confidentiality or contractual rights.
You retain rights you lawfully hold in your submission. By asking NBA Live Today PH to publish or use submitted material, you grant the limited permissions reasonably necessary to review, reproduce, format, communicate and display it for the requested purpose, unless different terms are agreed in writing.
Do not send confidential, embargoed, proprietary or personally sensitive material unless it is necessary and you understand how it will be handled. Review the Privacy Policy before sending personal information.
11. Requesting permission to reuse original material
A permission request should be submitted before reuse. Include enough information for an informed decision:
- Your full name, organization and contact details.
- The exact NBA Live Today PH page URL and material requested.
- Whether the request concerns text, code, design, image, logo, data or another asset.
- The proposed use, audience, territory, language, platform and distribution channel.
- Whether the use is commercial, promotional, educational or non-profit.
- The quantity, duration and planned publication date.
- The attribution and link you intend to provide.
Permission is valid only when confirmed in writing by an authorized representative and may be limited by conditions, duration, territory or third-party rights. NBA Live Today PH cannot license material owned by someone else.
12. Reporting alleged copyright or trademark infringement
Rights holders or authorized representatives may report material they reasonably believe infringes their rights. A complete notice helps us locate the material, understand the claim and respond proportionately.
Information to include
- Your name, organization, email address and authority to act.
- A clear identification of the copyrighted work, trademark or other right.
- The exact NBA Live Today PH URL and a precise description of the disputed material.
- Evidence or explanation supporting ownership or authorization.
- The action requested, such as correction, attribution, restriction or removal.
- A good-faith statement that the disputed use is not authorized by the owner, its agent or the law.
- A statement that the information supplied is accurate.
- Your typed or electronic signature.
This is a general rights-reporting process. It is not represented as a statutory United States DMCA agent process unless a particular hosting provider or service expressly requires one. Philippine law, applicable platform procedures, contracts and other relevant rules may govern a specific dispute.
13. How NBA Live Today PH reviews a notice
After receiving a sufficiently detailed notice, NBA Live Today PH may acknowledge receipt, preserve relevant records, verify the URL, request missing information, review available licenses or source documentation, contact a contributor or provider, restrict access temporarily, replace or correct material, add attribution, disable an embed, or remove content.
Action is not automatic merely because a notice is submitted. Incomplete, abusive, fraudulent or unsupported demands may be declined or returned for clarification. Repeated knowingly false complaints can harm legitimate expression and may create legal consequences.
Where material is delivered by a third-party platform, CDN, host, API or embedded service, the complaint may also need to be sent to that provider. We may refer a complainant to the party best positioned to control the material.
14. Response, restoration and competing claims
A contributor or affected party may be invited to explain authorization, ownership, license scope, attribution, public-domain status, factual basis or an applicable exception. NBA Live Today PH may restore material if a claim is withdrawn, resolved, unsupported or contradicted by reliable documentation.
We do not adjudicate ownership disputes like a court. Complex conflicts involving contracts, competing registrations, licenses, employment relationships, fair use, publicity rights or international law may require the parties to obtain independent legal advice or a formal decision from the proper authority.
To protect privacy and procedural fairness, we may share relevant portions of a complaint with the person who supplied the content, a service provider or legal adviser. Personal information is handled under the Privacy Policy.
15. Linking, social sharing and screenshots
Ordinary hyperlinks to public pages are welcome when they are accurate and do not imply endorsement. Social sharing should use the canonical page URL and available preview metadata.
A limited screenshot may be used for legitimate commentary, reporting, support or accessibility discussion when it captures only what is reasonably necessary, keeps relevant branding or attribution visible, and does not expose private information or bypass access controls.
Do not frame the site in a way that hides its domain, injects advertising, changes the apparent source, captures credentials or creates a false official relationship. Deep links should not be used to bypass security, paywalls, consent interfaces or technical restrictions.
16. Protection and enforcement
NBA Live Today PH may use technical, contractual and legal measures to protect original content and brand identity. These measures can include metadata, watermarks, access controls, rate limits, cache controls, monitoring, takedown requests, platform reports, preservation of evidence and legal correspondence.
We prefer proportionate resolution: correcting attribution when appropriate, clarifying ownership, restricting only disputed material and communicating with rights holders. Serious or repeated infringement, impersonation, counterfeit activity, credential abuse, deceptive sponsorship claims or unauthorized commercial exploitation may require stronger action.
The Intellectual Property Office of the Philippines administers the national IP system and provides information about copyright, trademarks and enforcement. Its official resources can help users understand the Intellectual Property Code of the Philippines.
17. Territorial and international considerations
NBA Live Today PH is designed primarily for audiences in the Philippines but can be accessed internationally. Copyright, trademark, database, contract, publicity and intermediary-liability rules vary by jurisdiction. A use lawful in one country may not be lawful in another.
The World Intellectual Property Organization describes copyright as rights creators hold over literary and artistic works and defines trademarks as signs that distinguish one enterprise’s goods or services from another’s. These principles provide general context, but specific rights and exceptions depend on applicable national law and facts.
This notice is informational and is not legal advice. Rights holders, publishers and visitors should consult qualified counsel for material disputes or commercial licensing decisions.
18. Changes to this notice
We may revise this notice when the website, content sources, licensing arrangements, complaint processes, technology or applicable guidance changes. The effective and last-updated dates identify the current published version.
Changes apply prospectively unless law or a written agreement requires otherwise. Continued website use remains subject to the current Terms of Use. Material changes may also be reflected in the sitemap, policy navigation or release notes.
19. Frequently asked questions
20. Authoritative references and contact
For general background, consult the Intellectual Property Office of the Philippines: Intellectual Property Code, IPOPHL copyright guidance, IPOPHL trademark guidance, WIPO copyright overview, WIPO trademark overview, and official NBA service terms for NBA-owned materials.
For a specific NBA Live Today PH concern, email [email protected]. Include the relevant page URL and select a clear subject such as “Copyright Notice,” “Trademark Inquiry,” “Permission Request” or “Attribution Correction.”