1. Privacy overview
NBA Live Today PH is an independent basketball information website designed primarily for audiences in the Philippines. Visitors can explore schedules, scores, live-event status, news, videos, teams, players and related resources. This Privacy Policy explains the information that may be processed when those services are used, why it may be processed, which third parties may participate, how long information may be retained, and what choices are available.
Privacy is not only a legal document at the bottom of a website. It is part of product design. The site therefore uses a consent-first configuration for optional analytics and advertising storage, provides a separate Cookie Policy, and offers a public contact path for privacy questions. Core pages remain available when optional analytics consent is declined, although essential security, delivery and preference technologies may still operate.
This policy should be read together with the Terms of Use, Cookie Policy, Responsible Gaming page and Contact page. The Terms describe acceptable use; the Cookie Policy gives more technical detail about browser storage; this page focuses on personal information and privacy governance.
2. Scope and who this policy covers
This policy applies to public pages and services hosted under nbalivetoday.ph, including the homepage, Live calendar, Scores, Schedule, News, Blogs, Videos, Games, Teams, Players, policy pages and other audience-facing resources. It also covers information submitted through published contact routes.
It does not control independent third-party websites, applications, broadcasters, sportsbooks, social networks, video hosts or affiliate destinations that a visitor opens from the site. Those services determine their own processing practices. When a link leaves NBA Live Today PH, review the destination’s privacy notice before providing information.
The policy is written for a general audience. Some rights and obligations depend on location, the nature of the information, the relationship between the parties and applicable law. The site is based around a Philippines-first audience and recognizes the framework of Republic Act No. 10173, the Data Privacy Act of 2012, including the principles of transparency, legitimate purpose and proportionality.
3. Privacy principles we follow
NBA Live Today PH uses the following principles to guide website decisions:
- Transparency: explain important collection and processing in accessible language.
- Legitimate purpose: connect processing to website delivery, security, audience measurement, support, legal compliance or another stated purpose.
- Proportionality and minimization: avoid collecting more information than is reasonably needed.
- Choice: provide consent controls for optional analytics and advertising technologies.
- Accuracy: maintain reasonable processes for correcting contact records and site data.
- Security: use administrative and technical safeguards appropriate to the website’s operation.
- Retention discipline: keep records only as long as reasonably needed for the purpose, legal obligations, dispute handling or security.
- Accountability: provide a privacy contact and document important processing relationships.
These principles do not promise that every risk can be eliminated. Internet services depend on networks, browsers, hosting providers and third-party platforms. They do establish the standard used when deciding whether a new feature, tracker, form or integration is appropriate.
4. Information we may collect
Information collected automatically
When a browser requests a page, technical systems may receive an IP address, date and time, requested URL, referring page, browser type, operating system, device characteristics, language, approximate region, response status and security signals. Hosting and security providers commonly process this information to deliver pages, prevent abuse, diagnose failures and protect infrastructure.
Consent and preference information
The site’s consent manager records whether optional categories were accepted or declined. The current configuration uses a first-party consent record and a browser-storage backup with a policy version and a configured maximum age of 180 days. Theme choice, interface state and similar preferences may also be stored locally so the site can remember dark or light mode and other usability selections.
Analytics information
When Analytics consent is granted, Google Analytics 4 may receive event-based information about pages viewed, interactions, device and browser attributes, approximate location and campaign or referral context. Reports are primarily used to understand site performance, diagnose navigation issues and improve content. Google Tag Manager is used as the consent-aware delivery layer for configured tags.
Information you provide
If you email NBA Live Today PH, the message may contain your name, email address, organization, affected URL, screenshots, device details and the information you choose to include. The Contact page prepares messages through the visitor’s default email application rather than storing submissions in a website database. Do not send passwords, full payment-card numbers, government identification, medical records or other information that is not necessary for the request.
Embedded and third-party content
Video players, images, social previews, fonts, content delivery networks and external links may cause a browser to communicate with the relevant provider. Mux, YouTube, Cloudflare, Bootstrap’s CDN and other providers may receive technical data needed to serve their resources. The exact data depends on the service, browser settings, consent choices and whether the visitor interacts with the content.
5. Why information is used
Deliver and secure the website
Serve pages and media, balance traffic, detect malicious requests, maintain sessions, prevent abuse and troubleshoot outages.
Remember user choices
Store consent, theme and interface preferences so visitors do not need to repeat the same selection on every page.
Measure and improve
Understand aggregate traffic, page performance, device compatibility and content discovery when analytics permission is available.
Respond to requests
Review corrections, technical reports, privacy requests, copyright notices and partnership inquiries sent through public contact channels.
Information may also be used to enforce the Terms, protect legal rights, investigate suspected fraud or security incidents, comply with lawful requests and maintain records needed to demonstrate consent or resolve a dispute.
6. Consent and other grounds for processing
Different activities may rely on different grounds. Optional analytics and advertising storage are controlled through the consent manager and are denied by default in the website configuration until the visitor makes a choice. Essential security and delivery processing may be necessary to provide the requested page and protect the service. Contact messages are processed because the visitor initiated the communication and because responding, maintaining records and protecting legal interests may be necessary.
Consent can be changed for future optional processing through the cookie-settings control. Withdrawing consent does not automatically remove information already processed lawfully before withdrawal, and it may not affect data that must be retained for security, legal or dispute purposes.
8. Analytics, measurement and modeled reporting
NBA Live Today PH uses Google Tag Manager and a configured GA4 measurement property. Analytics helps answer practical questions: which pages are useful, which devices encounter layout problems, whether navigation paths work and how quickly content loads. The site should not send passwords, full email messages or sensitive contact content as analytics event parameters.
Google Analytics provides controls related to data collection, sharing, retention and consent. Depending on configuration and eligibility, Google may use cookieless pings or modeled reporting when consent is denied. Such reporting is generated within Google’s systems and does not mean NBA Live Today PH receives a detailed profile of a particular person who declined cookies.
Visitors may decline analytics through the site consent manager. Google also publishes a browser add-on that can prevent Google Analytics JavaScript from sharing visit activity with Analytics across participating websites.
9. Service providers and third parties
| Provider or category | Purpose | Information that may be processed |
|---|---|---|
| Hosting, DNS and Cloudflare | Page delivery, caching, security, abuse prevention and performance | IP address, request headers, URL, timing and security signals |
| Google Tag Manager and Google Analytics 4 | Consent-aware tag delivery and audience measurement when permitted | Consent signals, page and interaction events, device and referral context |
| Mux and video services | Highlights, playback, streaming and player functionality | Playback requests, device/browser data, network quality and interaction data |
| YouTube or other embeds | Display externally hosted video or media | Technical request data and information governed by the provider’s settings |
| Email provider | Receive and respond to messages | Email address, message, attachments and delivery metadata |
| External destinations | News references, official resources, viewing or promotional links | Information collected independently after the visitor leaves the site |
Providers may act as processors, independent controllers or both depending on the service. Their privacy policies and contractual terms govern their own processing. NBA Live Today PH selects integrations for operational reasons but cannot control every independent action of a third-party destination.
11. International processing and data location
Internet services often route or store information outside the Philippines. Cloud delivery, analytics, video hosting and email providers may operate infrastructure in multiple countries. These locations may have privacy laws that differ from Philippine law.
Where a service provider processes information internationally, NBA Live Today PH relies on the provider’s terms, security commitments and available contractual protections. Visitors should review relevant provider notices for details about data centers, subprocessors and cross-border safeguards. The site does not promise that every request will remain physically within the Philippines.
12. Data retention
Retention depends on purpose and system. Consent choices are configured for a maximum age of 180 days unless cleared earlier or reset by a policy change. Browser preferences may remain until the visitor clears them. Analytics retention follows the configured GA4 property settings and Google’s platform controls. Security logs may be retained for periods needed to investigate attacks, maintain reliability and meet hosting requirements.
Email correspondence may be retained while a request is active and afterward when needed for follow-up, correction history, rights-management records, legal compliance or dispute prevention. Information that no longer serves a reasonable purpose should be deleted, anonymized or allowed to expire according to operational schedules.
No universal deletion date can accurately cover every record. A copyright notice, for example, may need a longer history than a routine browser-compatibility message.
13. Security and incident response
NBA Live Today PH uses measures intended to reduce unauthorized access, alteration, disclosure and loss. These may include HTTPS, access controls, security monitoring, Cloudflare protections, software updates, limited administrative access, backups and separation of public website content from account credentials.
No website can guarantee absolute security. Visitors should use updated browsers, avoid reusing passwords, verify the domain before interacting and refrain from sending unnecessary sensitive data. NBA Live Today PH will assess credible reports and may notify affected individuals or authorities when required by applicable law and the circumstances of an incident.
14. Your privacy rights
Depending on applicable law and the nature of the processing, a data subject may have rights to be informed, access personal data, object to processing, correct inaccurate information, request erasure or blocking, obtain data portability, file a complaint and seek damages. These rights are not absolute; legal exceptions, verification needs and retention obligations may apply.
How to submit a request
- Email [email protected] with “Privacy Request” in the subject.
- State the right or outcome requested and describe the relevant interaction.
- Provide the email address or information needed to locate the record.
- Do not send government identification unless it is specifically requested and a secure method is provided.
NBA Live Today PH may ask reasonable questions to verify identity, protect another person’s privacy and clarify scope. A request may be refused or limited when the site cannot verify the requester, does not hold the information, must retain it, or another lawful exception applies. The response will explain the result when appropriate.
Individuals may also contact the Philippine National Privacy Commission concerning rights under the Data Privacy Act.
15. Children and young audiences
The website provides general basketball information and is not designed to knowingly collect personal information directly from young children. Visitors should not submit a child’s contact details, school information, precise location or images without appropriate authority and a legitimate reason.
External promotional, gaming or viewing services may impose age limits. Parents and guardians should review those destinations independently. The Responsible Gaming page contains additional guidance about age restrictions and protecting young audiences from gambling-related content.
16. AI, automated systems and modern search
NBA Live Today PH publishes metadata, structured data and machine-readable discovery files so search engines and AI-assisted systems can understand public pages. These files describe public content and website entities; they are not intended to expose private contact messages or hidden personal records.
The site may use automated tools to organize schedules, convert time zones, detect stream status, generate navigation or support technical quality checks. Human review remains important because source feeds and automated transformations can be incomplete or wrong.
NBA Live Today PH does not state that it uses automated profiling to make legal, employment, credit, insurance or similarly significant decisions about visitors. Analytics platforms may provide aggregated, predicted or modeled reports, subject to consent and provider settings.
17. External links, embeds and affiliate destinations
Pages may link to official NBA resources, broadcasters, technology documentation, responsible-gaming organizations, advertisers or affiliate partners. Opening an external destination sends ordinary request information to that provider and places the visitor under its privacy policy and terms.
NBA Live Today PH does not receive or control payment information entered directly on a third-party service. Questions about an NBA account, League Pass subscription, broadcaster account, betting account or third-party purchase must be directed to that provider.
Where a commercial relationship exists, the site should identify the promotional nature of the link. Such disclosure does not replace the visitor’s responsibility to review the destination’s privacy, age and financial terms.
18. Your practical privacy choices
- Use Manage cookie settings to accept or decline optional categories.
- Clear cookies or site storage in the browser to reset saved choices.
- Use browser tracking protection, private browsing or the Google Analytics opt-out add-on where appropriate.
- Avoid including sensitive information in correction or support emails.
- Do not create public chat messages containing addresses, phone numbers, account credentials or other private details.
- Open third-party links only after checking the destination and its privacy notice.
- Contact NBA Live Today PH to exercise an applicable data-subject right.
19. Changes to this policy
The policy may be updated when the website adds or removes services, changes providers, adjusts retention, responds to legal developments or improves explanations. The effective and last-updated dates at the top identify the current version.
Material changes may also be reflected in the consent policy version, causing the consent manager to request a fresh choice. Continued use after publication means the new notice is available to govern subsequent processing, but a new lawful basis or consent will be obtained when required.
Archived implementation notes may remain in downloadable development packages for change tracking. The policy published at the canonical URL is the audience-facing version.
20. Frequently asked questions
21. Authoritative references and contact
This policy is informed by the site’s deployed configuration and by public guidance from privacy and service providers. Useful references include:
- National Privacy Commission — Data Privacy Act of 2012
- National Privacy Commission — Data Subject Rights
- Implementing Rules and Regulations of the Data Privacy Act
- Google Analytics — Safeguarding data
- Google Analytics — Privacy controls
- Cloudflare Privacy Policy
Contact NBA Live Today PH
Privacy questions and data-subject requests: [email protected]
For other topics, use the Contact NBA Live Today PH guide. For browser storage details, see the Cookie Policy.
22. Continue exploring NBA Live Today PH
Privacy controls are designed to support the site’s basketball experience, not interrupt it. Continue with the Live calendar, check NBA scores, browse the schedule in Philippine Time, read NBA news, or learn more on the About NBA Live Today PH page.